Semiotics of Drink and Drinking

Semiotics of Drink and Drinking Author Paul Manning
ISBN-10 9781441137746
Release 2012-05-31
Pages 256
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A comparative study of how drinks and drinking, as embodied semiotic and material forms, mediate modern social life.


Drink Author Iain Gately
ISBN-10 1440631263
Release 2008-07-03
Pages 560
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A spirited look at the history of alcohol, from the dawn of civilization to the modern day Alcohol is a fundamental part of Western culture. We have been drinking as long as we have been human, and for better or worse, alcohol has shaped our civilization. Drink investigates the history of this Jekyll and Hyde of fluids, tracing mankind's love/hate relationship with alcohol from ancient Egypt to the present day. Drink further documents the contribution of alcohol to the birth and growth of the United States, taking in the War of Independence, the Pennsylvania Whiskey revolt, the slave trade, and the failed experiment of national Prohibition. Finally, it provides a history of the world's most famous drinks-and the world's most famous drinkers. Packed with trivia and colorful characters, Drink amounts to an intoxicating history of the world.

How To Drink

How To Drink Author Victoria Moore
ISBN-10 9781847085399
Release 2011-08-04
Pages 352
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In the past few decades many of us have become foodies, but our new focus on flavour has been dominated by what we eat. In How to Drink Victoria Moore aims to redress the balance, by explaining how to drink well at all times of day, on all occasions, and across every season. Here are recipes for mint juleps in the spring, sloe gin in the autumn, hot buttered rum in the winter and for year-round showstoppers, including the world’s best G&T. How to Drink is unique among drinks books – neither a garish cocktail guide, nor an intimidating wine book. It’s a hugely readable and beautiful handbook, that aims to inform, entertain and, crucially, ensure you are never without the perfect drink for every occasion.

Constructive Drinking

Constructive Drinking Author Mary Douglas
ISBN-10 0415291135
Release 2003
Pages 291
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First published in 1987, Constructive Drinking is a series of original case studies organized into three sections based on three major functions of drinking. The three constructive functions are: that drinking has a real social role in everyday life; that drinking can be used to construct an ideal world; and that drinking is a significant economic activity. The case studies deal with a variety of exotic drinks

Drink in Canada

Drink in Canada Author Cheryl Lynn Krasnick Warsh
ISBN-10 0773511261
Release 1993
Pages 272
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The Elixir of Life or the Demon Rum? Liquor has been an integral aspect of Canadian culture since European contact. The contributing authors of this collection describe drinking habits, temperance movements, and the prohibition experience in Canada from the 1830s to the 1980s.

Getr nkeinnovation Red Bull Energy Drink

Getr  nkeinnovation Red Bull Energy Drink Author Dominic Weckmann
ISBN-10 9783640368839
Release 2009-07-08
Pages 22
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Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Technische Hochschule Köln, ehem. Fachhochschule Köln, Veranstaltung: Innovationsmanagement, Sprache: Deutsch, Abstract: Der Begriff Innovation ist ursprünglich aus dem lateinischen, abgeleitet worden aus den Wörtern novus bedeutet „neu“ und innovatio bedeutet „etwas neues schaffen“. „Innovation ist eine Idee oder ein Objekt, das von den Übernehmern als neu angesehen wird“, diese Meinung vertritt Everett M. Rogers. Eine etwas andere Definition macht Joseph Alois Schumpeter. Er definiert „Innovation als die Durchsetzung einer technischen oder organisatorischen Neuerung, nicht alleine ihre Erfindung“. Es wird deutlich, dass eine Innovation nicht einfach etwas Neues ist, das es so auf dem Markt noch nicht gegeben hat, sondern dass eine Innovation einige Voraussetzungen erfüllen muss, um wirklich als Innovation anerkannt zu werden. Oft werden Produkte ein wenig verändert, ob es das Design ist, die Verpackung oder ein kleines technisches Detail. Es ist wichtig zu erkennen, dass es sich in diesen Fällen nicht um eine Innovation handelt. Nicht jede Innovation schafft es tatsächlich auch bis zum Endverbraucher und nicht jede neue Idee schafft es tatsächlich sich durchzusetzen. Ein großer Teil von Ideen scheitert alleine bei der Umsetzung vom Kopf bis hin zum fertigen Produkt oder der Dienstleistung. In den vergangenen Jahrzehnten hat es eine ganze Reihe von Innovationen gegeben, einige erfolgreicher und einige weniger erfolgreich. Als ein Beispiel für eine erfolgreiche Getränkeinnovation wird in der folgenden Hausarbeit der Energy Drink von Red Bull erläutert. Zu Beginn wird die Red Bull GmbH, die Geschäftsidee und der Energy Drink kurz vorgestellt. Es folgt eine Erläuterung der vier Merkmale einer Innovation: Neuheitsgrad, Unsicherheit, Komplexität und Konfliktgehalt. Anschließend werden das Zieldreieck der Innovation und der Produktlebenszyklus eingehender betrachtet und es folgt ein abschließendes Fazit, das die Hausarbeit abrundet.

Complete Home Bartender s Guide

Complete Home Bartender s Guide Author Salvatore Calabrese
ISBN-10 0806985119
Release 2002
Pages 256
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Start with a world-renowned expert's unequalled instructions for preparing virtually any cocktail. Pour in an encyclopedia of information about every drink, from gin and rum to champagne and wine to punches and a barful more. Mix with Calabrese's recipes for 780 favorites and new recipes, from classic Negronis to contemporary Cosmopolitans.


Drink Author Susy Atkins
ISBN-10 1572234067
Release 2001
Pages 144
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Drink is a rip-roaring, entertaining journey through the wonderful world of drink how to choose it (tough) and how to use it (not so tough). The text is an irresistible primer to alcohol, using straight-talking language to guide readers through the many styles of wines, beers, and spirits. The book explores every popular drink from Bud Lite to German lagers, from inexpensive spirits to aged Cognac, from White Zinfandel to the best Cabernet Sauvignons explaining what styles are available, where they are produced, and what they taste like. Unique flavor trees guide readers between similar tasting red wines, white wines, sparkling wines, sweet and fortified wines, lagers, beers and spirits. And wine style charts show at-a-glance where the key styles of wine are produced, what grapes they include, and whether they offer value for money. There are cocktail recipes for those who like to mix it, food pairing suggestions for those who like to match it, and party ideas for those who just want to make the most of it. Whether yearning to learn about drink or just looking for at-a-glance facts to help cut through the mire of the supermarket shelves, Drink will prove an invaluable guide.

Bread and Salt

Bread and Salt Author R. E. F. Smith
ISBN-10 052125812X
Release 1984-04-12
Pages 391
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Bread and Salt - a literal translation of the Russian word for hospitality - explores the social and economic implications of eating and drinking in Russia in the thousand years before 1900. Eating and drinking are viewed here as social activities which involves the economics of production, storage and distribution of food stuffs. These activities attract both social controls and state taxation; in this way the everyday process of eating and drinking is linked with the history of Russia. The dominance of grain in the diet throughout the period and the importance of salt, as implied in the title, are dealt with, as are the early Russian beer-drinking fraternities. The relatively late introduction of spirits, in the from of vodka, and it disastrous consequences in social terms are described. Tea and the samovar, also much more a latecomer than is generally realized, did little to diminish excessive drinking. Drinking, in any event, was by no means discourage by the state, since it was a major source of state income. The final section of the book looks at rural diets in the nineteenth century, when some variation and new items, such as the potato, became important. At the same time, peasants depended basically on the grain crop, as they had for thousands of years. Forced by txation to enter the market, afflicted by severe famines towards the end of the century, many peasants ate and drank no better as a result of the modernization of the county.

The Oxford Companion to American Food and Drink

The Oxford Companion to American Food and Drink Author Andrew F. Smith
ISBN-10 9780195307962
Release 2007-05-01
Pages 693
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A panoramic history of the culinary traditions, culture, and evolution of American food and drink features nearly one thousand entries, essays, and articles on such topics as fast food, celebrity chefs, regional and ethnic cuisine, social and cultural food history, food science, and more, along with hundreds of photographs and lists of food museums, Web sites, festivals, and organizations.

The Diner s Dictionary

The Diner s Dictionary Author John Ayto
ISBN-10 9780199640249
Release 2012-10-18
Pages 405
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From absinthe to zabaglione, theDiner's Dictionary is a mouth-watering collection of food and drink terms, explaining their meaning and origins. Covering basic ingredients and traditional dishes, as well as exotic delicacies, this book will delight all those who want to discover more about what they eat and drink.

Drink to Your Health

Drink to Your Health Author Anne McIntyre
ISBN-10 9780684869469
Release 2000-07-06
Pages 160
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From Greek Thyme Tea to juices and smoothies, this book presents more than 120 irresistible recipes for drinks that comfort, heal, increase energy, and lift spirits. Full-color illustrations.

In Public Houses

In Public Houses Author David W. Conroy
ISBN-10 0807845213
Release 1995
Pages 351
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In this study of the role of taverns in the development of Massachusetts society, David Conroy brings into focus a vital and controversial but little-understood facet of public life during the colonial era. Concentrating on the Boston area, he reveals a popular culture at odds with Puritan social ideals, one that contributed to the transformation of Massachusetts into a republican society. Public houses were an integral part of colonial community life and hosted a variety of official functions, including meetings of the courts. They also filled a special economic niche for women and the poor, many of whom turned to tavern-keeping to earn a living. But taverns were also the subject of much critical commentary by the clergy and increasingly restrictive regulations. Conroy argues that these regulations were not only aimed at curbing the spiritual corruption associated with public houses but also at restricting the popular culture that had begun to undermine the colony's social and political hierarchy. Specifically, Conroy illuminates the role played by public houses as a forum for the development of a vocal republican citizenry, and he highlights the connections between the vibrant oral culture of taverns and the expanding print culture of newspapers and political pamphlets in the eighteenth century.

A Proper Drink

A Proper Drink Author Robert Simonson
ISBN-10 9781607747550
Release 2016-09-20
Pages 352
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A narrative history of the craft cocktail renaissance, written by a New York Times cocktail writer and one of the foremost experts on the subject. A Proper Drink is the first-ever book to tell the full, unflinching story of the contemporary craft cocktail revival. Award-winning writer Robert Simonson interviewed more than 200 key players from around the world, and the result is a rollicking (if slightly tipsy) story of the characters--bars, bartenders, patrons, and visionaries--who in the last 25 years have changed the course of modern drink-making. The book also features a curated list of about 40 cocktails--25 modern classics, plus an additional 15 to 20 rediscovered classics and classic contenders--to emerge from the movement.

Drink in the Eighteenth and Nineteenth Centuries

Drink in the Eighteenth and Nineteenth Centuries Author Susanne Schmid
ISBN-10 9781317318934
Release 2015-10-06
Pages 256
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This collection of essays covers the representation and practice of drinking a variety of beverages across eighteenth- and nineteenth-century Britain and North America. The case studies in this volume cover drinking culture from a variety of perspectives, including literature, history, anthropology and the history of medicine.

Food Drink in Britain

Food   Drink in Britain Author C. Anne Wilson
ISBN-10 0897334876
Release 2003
Pages 472
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C. Anne Wilson Traces culinary practices and preferences from our earliest prehistoric forbears down to the generation of the Industrial Revolution, and offers an extraordinary taste of the times. She provides a tabletop perspective on class structure, religion, politics, and social custom, generously seasoned with such culinary and cultural tidbits as the importance of salt in English history and the role of romance in England's first taste of the wines of southernmost France. Readers will become acquainted with the sources of many of our current tastes and conventions. Discover "macrows," the prototype of macaroni, and that "whales, porpoises and sturgeon were all royal fish." Meringue, to the Elizabethans, was a "dishful of snow," and rather difficult to whip up before the advent of the fork in the late 17th century. Before the Reformation all buns were "hot cross" in order to ward off evil spirits that might prevent the bread rising. Adventurous readers who wish to dine as their ancestors did may do so; Ms. Wilson includes many authentic recipes—such as 17th century rice pudding—which add flavor of a unique kind. This cornucopia of custom and cuisine provides plenty of food for thought for everyone, and what could be of more interest if we are, indeed, what we eat?

Food Drink Seniorenmarketing

Food   Drink Seniorenmarketing Author Stephan Räker
ISBN-10 9783869314617
Release 2010
Pages 348
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Food Drink Seniorenmarketing has been writing in one form or another for most of life. You can find so many inspiration from Food Drink Seniorenmarketing also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Food Drink Seniorenmarketing book for free.