M: Marketing

M: Marketing Author Dhruv Grewal
ISBN-10 1259446298
ISBN-13 9781259446290
Year 2016-01-18
Pages 480
Language English
Publisher McGraw-Hill Education
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NOTE Access code is not included with this book Value Added Every Time Grewal s value based approach emphasizes that even the best products and services will go unsold if marketers cannot communicate their value M Marketing is the most concise impactful approach to Principles of Marketing on the market with tightly integrated topics that explore both marketing fundamentals and new influencers all in an engaging format that allows for easy classroom and assignment management A robust suite of instructor resources and regularly updated Grewal Levy author blog provide a steady stream of current fresh ideas for the classroom Grewal Levy s M Marketing 5th edition is available through McGraw Hill Connect a subscription based learning service accessible online through personal computer or tablet A subscription to Connect includes the following SmartBook an adaptive digital version of the course textbook that personalizes the reading experience based on how well students are learning the content Access to homework assignments quizzes syllabus notes reminders and other important files for the course Auto graded assignments in Connect Marketing include iSeeIt concept animations video cases and other application exercises that challenge students to apply concepts and examine how firms analyze create deliver communicate and capture value Contact your Learning Technology Representative for a complete list of assignments by chapter and learning outcome Progress dashboards that quickly show students how they are performing on assignments with tips for improvement The option to purchase for a small fee a print version of the book This binder ready loose leaf version includes free shipping Complete system requirements to use Connect can be found here

Other Version:

M Marketing

M  Marketing Author Dhruv Grewal
ISBN-10 9781259737749
Release 2016-01-29
Pages 512

M Marketing

M  Marketing Author CTI Reviews
ISBN-10 9781497060500
Release 2016-10-17
Pages 55

Studyguide for M

Studyguide for M Author Cram101 Textbook Reviews
ISBN-10 1497002397
Release 2014-04-25
Pages 142

M Marketing

M  Marketing Author CTI Reviews
ISBN-10 9781478414414
Release 2016-09-26
Pages 49